visual creative

for unique perspectives

Visual Creative provides a complete array of graphic design and creative services, to champion your unique potential.

A lovely way to wrap up a year

I had the pleasure of launching this website just yesterday. Hali Schwartz is a beloved yoga teacher in Toronto, and has been website-less for several years. It was a joy to create this site with its abundant imagery from India, where Hali leads yoga retreats. My eyes are full of India. Have a look

It has been a great year for both print and websites, 2014. In August I launched a website to accompany a rebrand for a small but mightily luxurious accessories shop in Rosedale, Luxe Style. The website has contributed to 100% growth in sales for this client since launch. That's some nice news to hear at the end of the year! Watch for e-commerce potential here in 2015...

In another industry entirely, I launched a fantastic new website for Quadrant Marine Institute in Sidney, B.C. in early November of 2014. Quadrant is a training institute and advocate for the marine services industry, offering a programme that provides extensive and well-rounded training for service and repair of small water craft. Their 4-year apprenticeship programme furnishes graduates with a Marine Services Technician ticket, and the grounding and experience they need to be highly valuable employees to a broad range of prospective employers. Next steps: building a strategy and communications package for outreach to international institutions to partner with this unique programme and provide high quality training around the world.


The new year is looking good from here! Best wishes all!

Cheers to the end of a good year and on to a shiny new 2015!


Print, print, print

There was a time not many years ago (2009 to be precise) when it seemed print would disappear from my business entirely, where previously it had dominated. Despite the multi-media options available, I have seen a real upsurge again in requests for print, particularly this year. Digital serves many things, but it does not offer the same satisfaction as a solid paper object with a nice hand and striking design. 

Here is the most recent, and largest, print project for Visual Creative: a 224 page, full-colour book of essays and boat plans by an internationally recognized naval architect and wooden boat builder. We designed, laid out, and shepherded this book through the whole publishing process, as well as marketing and set-up for sale and shipping. Thanks to Friesens for the beautiful print and bindery, and to Paul Gartside Ltd. for the fantastic project. We designed and built Paul's website and online store a few years ago, where he sells stock boat plans of his own design. With a solid international reputation and this marketing platform already in place, he was able to successfully self-publish a gorgeous, professional book with our support.

Preview a sample of the book, or purchase it here — it will appeal to anyone who loves classic boats or has an appreciation for design and traditional building methods.

Pretty Postering

It's rare that I use my own photography in design work for clients, but the opportunity arose this week while promoting an Octopus Garden yoga & meditation retreat at a venue I photographed last year. I love how it comes together here.