Over the past year I have had a series of interesting projects with the Canadian Civil Liberties Association. The first project to be completed was Charter First: A Blueprint for Prioritizing Rights in Canadian Lawmaking. This campaign and report were released in September of 2016. I designed the cover and interior of the report, which was made available in a small print run and online as a PDF. I also provided a series of banners and graphics to promote the campaign on social media and on CCLA's website.
Filtering by Category: social media
I had the honour and pleasure of working with Canada's new Youth Secretariat this summer. The Youth Secretariat, with Prime Minister Justin Trudeaus as Minister of Youth, remedies the fact that there has never been a "Department of Youth" in Canada to address issues specific to youth, nor to hear their voices on issues of national significance. A major project for the Youth Secretariat is the creation of the Prime Minister's Youth Council: a group of 30 young people from across the country who will meet with and advise the PM directly several times per year.
This July, the first wave of the application process was launched; the second wave was just completed in October. My task was to create an inclusive and inviting design for the Youth Council application process, within the very limiting constraints of the Canada.ca website template. This template serves all of the Government of Canada web pages, but we wanted this page to stand out as something special: inclusive, inviting, and youthful. I chose cheerful, warm colours, and a banner graphic of colour blocks that loosely suggests a gathering, a coming together. There are 13 blocks, representing 13 provinces and territories. The typography is clean and crisp, and has to work equally well in both english and french, separately and in unison.
The project trended on Twitter when it was first launched in July, and has received extensive attention in the national press. There was another wave of interest again in October as the second round of applications opened, and the first meeting with the new council members was held in Ottawa. It is very fun to see our PM and these articulate youth presenting on the national news, with my graphics behind them!
I have been working with the lovely Miranda Hill and Project Bookmark Canada for several years now. I built a website to support a major fundraising event for Project Bookmark in 2012, moving them from a Wordpress blog to more interactive and friendly Squarespace design. As this literary non-profit grew, with two new Bookmarks launching in fall 2015in Nova Scotia and Ontario, it was time for a refresh!
Visual Creative simplified and revamped the "B" logo, redesigned the Bookmark plaques themselves, and launched a beautiful new website — more fresh, more dynamic, and richer detail for each Bookmark. We also designed ads which were placed in the Walrus Magazine in print and online this autumn, and created a newsletter in line with the new design. It's been a great process working with Miranda and the small but mighty Project Bookmark team, and exciting to see what comes next!
It's been such a busy time I have been very much remiss in posting about new projects. I launched two major websites in the last month. The Ontario Herbalists Association I posted about last week. Today I want to show you Project Bookmark Canada's new website. Project Bookmark Canada "places text from stories and poems in the exact, physical locations where literary scenes are set." Founder Miranda Hill asked me to redesign their website and prepare the ground for a great fundraiser that is running through the month of April, the Page Turner Campaign. Every day a different author champions the campaign, spreading the word on their blog, through social media, or in the case of Shelagh Rogers, on the CBC. Check it out! There are prizes every day.
The Ontario Herbalists Association's brand new branding! A cheerful new website and logo, newsletter templates, trade-show banner, and more are warming up the Association's presence on many levels. Each section of the website features a different plant-focused background. The site is dynamic with application forms, payment integration, and social media opportunities.