Jenna Butler is a scholar, poet, teacher, and eco-critic, and homesteads in northern Alberta. Her off-grid experience the resonates with my own early childhood back-to-the-land experience in rural Nova Scotia, thinking about resilience and resourcefulness and connection to landscape. I had the pleasure of creating a website for her this summer, in advance of the launch of her latest book, Magnetic North, which draws on her adventures aboard a schooner in the far north of Norway. Inspiring!
Filtering by Category: web design
I had the pleasure of creating a fresh new website for publishers Wolsak & Wynn of Hamilton, launched in January of 2018. This indie publishing company had an existing website and database that was a challenge for them to upate, and while it had an online purchasing tool, this too was not comfortable to use. The site felt static and dated, and did not adequately highlight the gorgeous, award-winning cover art this publisher is putting out in the world.
Our solution was a hybrid site, really two sites built on two platforms: a main information site built on Squarespace, for news, events, and a complete list of authors; and a commerce site built on Shopify which makes all of their current books in print available for purchase online. While Squarespace does offer e-commerce on their platform, Shopify is far more robust and flexible, with customizable shipping options and deep ROI and accounting tools. The challenge as a designer was to make both sites look and feel — and function — as one.
I chose a bright and cheerful colour palette which sings with the vivid and varied cover designs coming out of the press. Working with alternating solid colour and white page backgrounds keeps things lively to look without setting up design complications between the two sites. Because the two platforms have very different design constraints, simplicity was key.
Book buyers and perusers report ease of navigation, search, and use, and book sales are up! A successful and satisfying project all around.
I met Laure Baudot five years ago in a writing workshop (Zen poetics meet creative fiction, no less). I am thrilled to launch this website to promote her work and her first collection of short stories to be published by Cormorant Books in May 2018. The website was a delightful, creative co-creation, with the gorgeous addition of works by Guy Demun of France, and Abraham Murley of Philadelphia (also a client). I can't wait to read these stories!
Hamilton author Nairne Holtz has a new book out, on sale this month — November 2017. She wanted a minimal but playful design with an "instagram or facebook wall" layout, more graphic than text based. I had fun working with type and colour in this boxy framework. A palette of colour blocks unified by tone helps hold together graphics created for the author by a diverse group of artists. Watch for readings and events over the next month for the launch of this lesbian writer's third novel.
We completed another project with The Canadian Civil Liberties Association in the past year, creating a print and web package for promotion of their major fundraising event, with online ticket sales and coordination. This was the first year that they chose to do a large proportion of their promotion and outreach online. We created a website, evites and invitations, ads, support material, and a printed "Act for Freedom" booklet which was a gift for all guests. The event itself included a highlight guest appearance (via live video feed) by Edward Snowden.
We used photographs which I donated from my durational photography exploration, #skyproject, as well as a night-sky image of a shooting star. These images were abstract enough to be suggestive of the organization's uplifting vision, while the many honourees were represented in crisp black and white. Paired with clean, modern typography and a silver and wine palette, the sky imagery creates a vibrant visual reference where it appears in banners and page breaks in both the responsive website as well as the "Act for Freedom" booklet, which, for the first time this year, was presented in a slim, glossy magazine format.
The event was a sold-out success!