CCLA Gala 2017
We completed another project with The Canadian Civil Liberties Association in the past year, creating a print and web package for promotion of their major fundraising event, with online ticket sales and coordination. This was the first year that they chose to do a large proportion of their promotion and outreach online. We created a website, evites and invitations, ads, support material, and a printed "Act for Freedom" booklet which was a gift for all guests. The event itself included a highlight guest appearance (via live video feed) by Edward Snowden.
We used photographs which I donated from my durational photography exploration, #skyproject, as well as a night-sky image of a shooting star. These images were abstract enough to be suggestive of the organization's uplifting vision, while the many honourees were represented in crisp black and white. Paired with clean, modern typography and a silver and wine palette, the sky imagery creates a vibrant visual reference where it appears in banners and page breaks in both the responsive website as well as the "Act for Freedom" booklet, which, for the first time this year, was presented in a slim, glossy magazine format.
The event was a sold-out success!